Estonian Agency (EIS) to Invest €4 Million in Global Marketing for e-Residency and Tourism
PublishedEditorial policy
The Estonian Entrepreneurship and Innovation Agency (EIS) is launching significant international marketing campaigns. Up to €1 million will be allocated to promote the e-Residency program, and up to €3 million will be dedicated to tourism marketing.
Key takeaways
- EIS is investing €4 million in Estonia's marketing: €1 million directly into e-Residency and €3 million into tourism. This signals the agency's focus on attracting foreign entrepreneurs and individuals considering relocation.
- If you are an e-resident or planning to establish a company through the program, anticipate increased informational support and potentially expanded opportunities as the participant base grows.
- Tourism marketing also benefits you: visitors experience Estonia's digital infrastructure and convenience, leading some to stay or return as entrepreneurs.
Estonia Boosts Global Promotion for e-Residency and Tourism
The Estonian Entrepreneurship and Innovation Agency (EIS) is set to invest up to €4 million in international marketing initiatives. This significant funding includes up to €1 million specifically for promoting the e-Residency program and up to €3 million for tourism marketing.
The primary objective of these campaigns is to enhance Estonia's global recognition as a business-friendly destination and to attract new participants to its e-Residency program. E-Residency allows non-residents to establish and manage companies remotely using Estonia's advanced digital services.
For entrepreneurs and those considering relocation, this investment signifies increased visibility and information about Estonia across various international platforms. A growing number of e-residents contributes to the development of Estonia's digital economy and attracts foreign investment. Similarly, tourism marketing indirectly supports these goals by introducing more people to Estonia, some of whom may later decide to stay or open a business.
Sources
Based on Emigro corridor reporting. Primary links below.
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