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FlashPortugalOctober 22, 2026

Portugal's Branded Residences Shift: From Cities to Coasts and Resort Destinations

PublishedEditorial policy

Knight Frank forecasts a significant shift in Portugal's branded residence market. By 2028, 57% of these properties are expected to be outside major cities, a reversal from a decade ago when 60% were urban, offering new options for applicants.

PortugalBranded ResidencesReal EstateInvestmentLifestyle

Key takeaways

  • Branded residences are moving out of cities: In 2016, 60% were in metropolitan areas, but by 2028, 57% are expected to be in coastal and resort zones.
  • The market has tripled in size over the past decade and is set to continue expanding, offering more housing choices in Portugal outside major centers.
  • Investors and buyers are increasingly prioritizing location and lifestyle over solely urban infrastructure, influencing property prices and availability across different regions.

Branded Residences Market Shifts Towards Coastal and Resort Destinations

A recent global overview by Knight Frank highlights a significant trend in the branded residences sector, where properties are linked to hotel, restaurant, or lifestyle brands. The market is experiencing rapid growth, projected to exceed 1,000 properties across 90 countries this year. This sector has tripled in size over the past decade, with forecasts indicating 1,800 properties and over 300,000 units globally within the next five years.

Notably, the geographical distribution of these residences is undergoing a major transformation. In 2016, over 60% of branded residences were located in urban centers. However, by 2028, this trend is expected to reverse, with 57% projected to be situated in coastal areas, islands, mountains, and resort zones. For investors and buyers in Portugal, this means a broader selection of properties beyond traditional city hubs like Lisbon and Porto.

This shift is driven by a growing appreciation for unique locations and lifestyle offerings that urban environments often cannot provide, such as sea views or mountain access. For individuals relocating and seeking homes with integrated services and access to nature, this trend translates into more diverse options than previously available.

Sources

Based on Emigro corridor reporting. Primary links below.

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